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PEO Services

FrankCrum Staffing President Provides 5 Keys to Excellent Customer Service

by FrankCrum on April 13, 2016


FrankCrum's Staffing President, Haley Crum, recently shared her thoughts on The Business Journals regarding what constitutes excellent customer service.

Below is an excerpt of the article:

Although all businesses say they want their customers to be satisfied, what is more difficult to identify is how they and their customers define satisfaction.

At the highest level, I’d define it as solving customer problems, answering their questions in a timely manner, and tailoring responses to each customer’s needs. That doesn’t sound too complicated, but it’s not as easy as it seems.Here are my top five tips on how to provide excellent customer service:

1. Hire the right people

As hard as you may try, you probably can’t train someone who doesn’t “get” good customer service. Your employees need to have both the attitude and the aptitude to make and keep customers not only happy, but also loyal.

2. Show empathy

Most people just want to be heard, first and foremost. Listening and responding appropriately to them should always precede any recommendations.

3. Offer speedy response

Put some “pep in your step” when you address issues that are important to your customers. We’ve all seen examples of online customer service forms that promise response within 48 hours or even a week. That’s not my definition of good customer service.

Read the whole article here: 5 Keys to Excellent Customer Service


FrankCrum is a professional employer organization (PEO), founded in 1981 dedicated to helping business owners boost HR capabilities and broaden convenient services and benefits to employees. The origin of FrankCrum dates back to 1981, when Frank W. Crum, Jr. and his father, Frank Crum, Sr., founded the Great American Temporary Service. With a passion for helping small business owners succeed, the company has evolved and grown over several decades.