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Employee Benefits

FrankCrum Announces Launch of Enhanced Benefits Platform "bswift" for Clients

FrankCrum
by FrankCrum on January 25, 2024

FOR IMMEDIATE RELEASE

Jan. 25, 2024

CLEARWATER, Fla.  FrankCrum, a leader in HR solutions, is excited to announce the gradual introduction of its new and improved benefits platform, bswift, which will seamlessly integrate with the online self-service employee portal MyFrankCrum. FrankCrum clients enrolled in its Master Plan for benefits or benefits plans that FrankCrum administers will begin adopting bswift in 2024.

With bswift, FrankCrum clients will enjoy a more intuitive and guided benefits enrollment experience, featuring key enhancements such as:

  • Intuitive User Interface: An all-new interface designed for ease of use.
  • Robust Self-Service Tools: Including a digital assistant for benefit cost estimations and plan comparisons.
  • Educational Resources: Accessible FAQs, explainer bubbles, and informative videos.
  • Mobile-Responsive Experience: Users can access their benefits anytime, anywhere.
  • Look-Back Features: Enabling users to view their benefits history.
  • Reporting Capabilities: Admins can run company-wide enrollment progress reports.
  • Built-In Language Support: Options for diverse language preferences.

To simplify benefits selection, bswift introduces Ask Emma—an optional tool that personalizes the benefits selection experience. Emma asks a few questions about benefits needs, providing recommendations and cost estimates across available plans.

“By leveraging bswift, we’re providing MyFrankCrum users an industry-leading benefits selection experience," says Sr. VP of Client Services and Operations and the bswift project Executive Sponsor, Anna Holder, MBA. "Our new benefits platform helps users navigate the entire enrollment process and ultimately choose the best plan for them. We’re thrilled about this integration and our team is confident users will quickly see its value as we continue to launch.” says Sr. VP of Client Services and Operations and the bswift project Executive Sponsor, Anna Holder, MBA."

To ensure a smooth transition, bswift will be rolled out in phases, culminating in a full annual open enrollment experience for all clients in Fall 2024.

About FrankCrum:

In business for over 40 years, FrankCrum is a leading provider of HR, payroll, and employee benefits solutions, serving businesses nationwide. With a commitment to innovation and excellence, FrankCrum empowers organizations to thrive by providing comprehensive and tailored workforce solutions. For more information, visit www.frankcrum.com.

FrankCrum
ABOUT THE AUTHOR
FrankCrum

FrankCrum is a professional employer organization (PEO), founded in 1981 dedicated to helping business owners boost HR capabilities and broaden convenient services and benefits to employees. The origin of FrankCrum dates back to 1981, when Frank W. Crum, Jr. and his father, Frank Crum, Sr., founded the Great American Temporary Service. With a passion for helping small business owners succeed, the company has evolved and grown over several decades.

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