FrankCrum is happy to announce our adoption of bswift’s Experience Platform, a powerful upgrade to our benefits administration technology that further redefines how employees engage with their benefits — all seamlessly accessible within our proprietary HRIS system, MyFrankCrum.
Personalized, Predictive, and Seamlessly Integrated
The bswift Experience Platform brings together advanced personalization, AI-powered assistance, and seamless integrations with FrankCrum’s benefits vendors. Whether an employee is enrolling in health coverage or reviewing their existing elections, they’ll be supported every step of the way by Emma™, the platform’s virtual assistant driven by Mindful AI™.
Key Features:
- Enhanced Emma™ Chat delivers accurate and personalized information directly to employees with the use of AI to review and formulate answers to employee questions.
- A Streamlined Enrollment Center simplifies Open Enrollment for employees with a clear timeline and helpful prompts.
- The Top-rated bswift Mobile App enables employees to manage their benefits anytime, anywhere. From enrolling in coverage to accessing important documents.
Why This Matters for Employers
For our clients, this platform doesn’t just elevate the employee experience, it reduces HR workload, minimizes enrollment errors, and promotes smarter, healthier benefits decisions. In a competitive labor market, that translates into stronger employee engagement, improved retention, and a clearer ROI on employer benefits program.
Looking Ahead
As we approach Open Enrollment 2025, this upgrade ensures our existing clients and their employees will have the guidance and support they need, when they need it.
For those exploring FrankCrum's benefits offerings for the first time, the bswift Experience Platform available through MyFrankCrum is yet another reason to consider how our team at FrankCrum can help you simplify operations, care for your people, and grow your business.
